{"slug":"schema-injection-wordpress","title":"WordPress Schema Injection","tags":["schema","json-ld","local-seo","rank-math","structured-data"],"agent_summary":"WordPress schema markup: Rank Math Local SEO configuration, custom JSON-LD injection via wp_head for LocalBusiness and Service schemas, FAQ schema function, and validation via Google Rich Results Test.","trigger_phrases":["wordpress schema","json-ld wordpress","schema injection wordpress","local business schema wordpress","rank math schema","structured data wordpress","faq schema wordpress","service schema"],"runnable":true,"markdown":"\nSchema markup tells search engines what a page is. Rank Math handles standard schema; complex local business and service pages need custom JSON-LD injection.\n\n## Rank Math Schema Setup\n\n1. Rank Math > Titles & Meta > Local SEO — enter business name, address, phone, hours, coordinates\n2. Rank Math > Schema > Templates — assign schemas to post types\n3. Schema types to configure per page type:\n - Home/About: Organization + LocalBusiness\n - Service pages: Service\n - Blog posts: Article\n - FAQ sections: FAQPage\n - Reviews: Review\n\n## NAP Consistency Rule\n\nNAP (Name, Address, Phone) in Rank Math **must exactly match GMB**:\n- Same business name — no abbreviations\n- Same address format (St vs Street)\n- Same phone format (include area code)\n- Same hours to the minute\n\n## Custom JSON-LD — LocalBusiness (functions.php)\n\n```php\nadd_action('wp_head', 'inject_local_business_schema');\n\nfunction inject_local_business_schema() {\n if (!is_front_page() && !is_page('about')) return;\n\n $schema = [\n '@context' => 'https://schema.org',\n '@type' => 'LocalBusiness',\n 'name' => 'ACME Roofing',\n 'image' => 'https://example.com/logo.png',\n 'telephone' => '+1-555-123-4567',\n 'address' => [\n '@type' => 'PostalAddress',\n 'streetAddress' => '123 Main St',\n 'addressLocality' => 'Miami',\n 'addressRegion' => 'FL',\n 'postalCode' => '33101',\n 'addressCountry' => 'US',\n ],\n 'geo' => [\n '@type' => 'GeoCoordinates',\n 'latitude' => 25.7617,\n 'longitude' => -80.1918,\n ],\n 'openingHoursSpecification' => [[\n '@type' => 'OpeningHoursSpecification',\n 'dayOfWeek' => ['Monday','Tuesday','Wednesday','Thursday','Friday'],\n 'opens' => '08:00',\n 'closes' => '18:00',\n ]],\n 'url' => home_url('/'),\n 'priceRange' => '$$',\n ];\n\n echo '';\n}\n```\n\n## Service Schema (Service Post Type)\n\n```php\nadd_action('wp_head', function() {\n if (!is_singular('service')) return;\n\n $schema = [\n '@context' => 'https://schema.org',\n '@type' => 'Service',\n 'name' => get_the_title(),\n 'description' => get_the_excerpt(),\n 'provider' => [\n '@type' => 'LocalBusiness',\n 'name' => get_bloginfo('name'),\n ],\n 'areaServed' => [\n '@type' => 'City',\n 'name' => 'Miami',\n ],\n ];\n\n echo '';\n});\n```\n\n## FAQ Schema\n\n```php\nfunction inject_faq_schema(array $faqs): void {\n $items = array_map(function($faq) {\n return [\n '@type' => 'Question',\n 'name' => $faq['question'],\n 'acceptedAnswer' => ['@type' => 'Answer', 'text' => $faq['answer']],\n ];\n }, $faqs);\n\n $schema = ['@context' => 'https://schema.org', '@type' => 'FAQPage', 'mainEntity' => $items];\n echo '';\n}\n```\n\n## Validation\n\n- Test at: https://search.google.com/test/rich-results\n- Validate JSON-LD syntax at: https://jsonld.com/json-ld-validator/\n- Check for errors in Google Search Console > Enhancements\n","html":"

Schema markup tells search engines what a page is. Rank Math handles standard schema; complex local business and service pages need custom JSON-LD injection.

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Rank Math Schema Setup

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    \n
  1. Rank Math > Titles & Meta > Local SEO — enter business name, address, phone, hours, coordinates
    2. \n
  2. Rank Math > Schema > Templates — assign schemas to post types
    3. \n
  3. Schema types to configure per page type:\n\n
    4. \n
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NAP Consistency Rule

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NAP (Name, Address, Phone) in Rank Math must exactly match GMB:

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Custom JSON-LD — LocalBusiness (functions.php)

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add_action('wp_head', 'inject_local_business_schema');\n\nfunction inject_local_business_schema() {\n    if (!is_front_page() && !is_page('about')) return;\n\n    $schema = [\n        '@context'  => 'https://schema.org',\n        '@type'     => 'LocalBusiness',\n        'name'      => 'ACME Roofing',\n        'image'     => 'https://example.com/logo.png',\n        'telephone' => '+1-555-123-4567',\n        'address'   => [\n            '@type'           => 'PostalAddress',\n            'streetAddress'   => '123 Main St',\n            'addressLocality' => 'Miami',\n            'addressRegion'   => 'FL',\n            'postalCode'      => '33101',\n            'addressCountry'  => 'US',\n        ],\n        'geo' => [\n            '@type'     => 'GeoCoordinates',\n            'latitude'  => 25.7617,\n            'longitude' => -80.1918,\n        ],\n        'openingHoursSpecification' => [[\n            '@type'     => 'OpeningHoursSpecification',\n            'dayOfWeek' => ['Monday','Tuesday','Wednesday','Thursday','Friday'],\n            'opens'     => '08:00',\n            'closes'    => '18:00',\n        ]],\n        'url'        => home_url('/'),\n        'priceRange' => '$$',\n    ];\n\n    echo '<script type=\"application/ld+json\">'\n       . wp_json_encode($schema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES)\n       . '</script>';\n}\n
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Service Schema (Service Post Type)

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add_action('wp_head', function() {\n    if (!is_singular('service')) return;\n\n    $schema = [\n        '@context'    => 'https://schema.org',\n        '@type'       => 'Service',\n        'name'        => get_the_title(),\n        'description' => get_the_excerpt(),\n        'provider'    => [\n            '@type' => 'LocalBusiness',\n            'name'  => get_bloginfo('name'),\n        ],\n        'areaServed' => [\n            '@type' => 'City',\n            'name'  => 'Miami',\n        ],\n    ];\n\n    echo '<script type=\"application/ld+json\">'\n       . wp_json_encode($schema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES)\n       . '</script>';\n});\n
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FAQ Schema

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function inject_faq_schema(array $faqs): void {\n    $items = array_map(function($faq) {\n        return [\n            '@type'          => 'Question',\n            'name'           => $faq['question'],\n            'acceptedAnswer' => ['@type' => 'Answer', 'text' => $faq['answer']],\n        ];\n    }, $faqs);\n\n    $schema = ['@context' => 'https://schema.org', '@type' => 'FAQPage', 'mainEntity' => $items];\n    echo '<script type=\"application/ld+json\">'\n       . wp_json_encode($schema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES)\n       . '</script>';\n}\n
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Validation

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